Communications Research

Customized Research Solutions

At Symscio, we understand that for PR measurement to be actionable, it must be meaningful. Therefore, our media analysis and survey research services are customized around our client's specific industry and tied back to their strategic objectives. Whether you seek to clarify your competitive positioning, identify opportunities and threats to your brand reputation or convey the effectiveness of your PR strategies, you can be confident that your measurement program will reflect your needs and be backed by the client service to make it work.

	Media Analysis Human analysis. Because accuracy matters.		Twitter Analysis Better understand your twitterverse.
	Media Monitoring Stay informed of your media visibility.		Internal Communications Surveys Clarify and improve employee communications.
	Integrated Measurement System Industry best measurement system.		Reporting Services Meaningful metrics and timely insight.

Client Experience

 I have been working with Bruce Aube since I joined the ASPCA in 2007. Over this time, Bruce and Symscio has consistently delivered an impeccable product - including media analysis reports, measurement expertise, consultative research support as well as consistent and accurate coding of our media placements. We truly look to Bruce and Symscio as a strategic partner - they are able to anticipate our needs, not from just a tactical level but also strategically so that we can stay on top of the research and measurement curve. I place my complete trust in the work that Symscio provides to us and I look forward to a continued and successful partnership with them."

Blog: The PR Measurement Table

»  Six Benefits of Meaningful Segmentation When Measuring PR

»  PR Measurement and the Pursuit of the Perfect Metric

»  Utilizing a SWOT Analysis to Uncover Opportunities and Threats in PR

»  What Measuring PR Can Tell Us About Competitive Positioning